CPA Marketing Starter Guide
Everything you must know about CPA Marketing.
In this article, you’re going to learn everything you need to know to get started with CPA Marketing the right way. I assure you that after reading this article you wouldn't have to see other articles or YouTube video's. You will get everything here.
So, read the article till the last. Also, there is a surprise at the last of the article.
What is CPA marketing?
CPA marketing stands for “cost per action marketing” and is a way to be compensated for promoting a product or a service without needing to actually convince the visitor to buy the product or service.
In other words, the visitor that you’ve sent to a particular offer does not need to actually purchase the product or service; they merely need to complete a particular action for you to be awarded such as signing up.
So, for instance, if I promote a particular offer and the person provides their email, I will be rewarded a certain bounty — regardless of the person actually spends any money with the merchant.
Of course, the specific payout depends on the particular offer, but you have an array of lots of offers that you can promote that you don’t really with “traditional affiliate marketing.”
How does CPA marketing differ from affiliate marketing?
In traditional affiliate marketing, you will only be paid whenever the visitor who you’ve referred to a specific product or service spends money. In CPA marketing, that’s not required as you can promote offers that pay for “leads” only. That is situations where a visitor who you’ve referred provided their email address without actually buying anything.
Thus, CPA marketing gives you more flexibility for promoting different products and services and still make money without needing the visitor to actually take out their wallet and buy something.
The Four Parts of CPA Marketing You Need to master
CPA marketing may sound simple on the surface, but it can be pretty complicated quickly. Specifically, there are a lot of moving pieces that you need to understand in order to feel more comfortable when promoting your first CPA marketing campaign.
These four things you must master are: traffic source, engagement method, offer vertical, and offer type.
Let me quickly walk you through each of the parts: traffic source specifies where the visitor will come from and whether it’s also a paid or free traffic source. The engagement method specifies how you will “engage” with the visitor before pitching them the offer. The offer vertical is which type of offer we’re going to be promoting. Finally, the offer type is how much bounty we’re goon to be paid if the visitor converts on the offer.
In order to have a successful CPA marketing campaign, you must understand and master each one of these aspects.
When it comes to the traffic type, you have several options: first of all, is the traffic going to be free or paid? Second, what kind of traffic will be? Will be Facebook ads, Facebook groups, Facebook pages, bing ads, google ads, Quora ads, or will be it your mailing list that you’ve been building over the years?
Second, let’s focus on engagement. While you can link the visitor directly to the offer, a much better approach is to create “something” that will reside in the middle from when you “meet” the visitor on the traffic source to when you pitch the offer to them.
Here are some ideas: create a landing page, invite them to take a survey, start a giveaway, ask them to take a quiz, create a simple application that delivers them value or countless other things that will create a connection and increase the chances that they will convert on the offer as opposed to if you merely sent them to the offer directly.
Last but not least, I want to talk about the various offers. When it comes to CPA marketing, not only do you have different offers to choose from, but you also have different payouts that those offers represent.
For instance, in Cpagrip , you will see offers divided into different categories such as dating, betting, sweepstakes, e-commerce, surveys, and many more. Not only are the offers different, but the payout that you will be given for each offer will also be different.
It’s important to note the payout because the lower the payout, the lower the quality of traffic the offer is targeted for. For instance, if a particular survey only pays something like $2.50 per lead, that means they aren’t expecting super high-quality traffic that will buy a $1000 product, it merely means they will pay a little bit knowing that there’s’ a high chance the user won’t buy anything expensive.
Keep this in mind when you’re promoting various offers.
The biggest mistakes people make with CPA marketing
One of the biggest mistakes people make when they start doing CPA marketing is direct linking. For 99% of the situations, direct linking is a bad idea and should be avoided.
You can’t really direct link when using Facebook ads, google ads, bing ads, and other paid traffic sources.
Moreover, even direct linking to various free traffic sources is a poor idea since everyone can see affiliate marketing links a mile away. Instead of direct linking, focus on creating some sort of engagement buffer instead.
This is why I would highly recommend you get yourself a website or a landing page.
I hope this article will help you to start you journey in the field of CPA Marketing. If you are wondering from where you can get CPA products to promote, then dont worry. You can start with Cpagrip. It is a popular website now-a-days that provide you with various CPA offers for free. Also, it is very easy to sign up in compared to Maxbounty or other as their sign up form is very strict. But you may not face such problem in Cpagrip. Click here to sign up for free.
Also, when you click on sign up, you will be redirected to Cpagrip sign up form. There you may be asked to fill your Skype I'd too. But don't worry you can type anything as per your choice. It does not bans your account. Just your email and password must be legit. Other thing you can type anything. If you want to know more join my telegram channel- https://t.me/startmakingonlinemoney
Disclosure- This article is just for educational purpose. I am not a financial adviser or an expert. So, research yourself too for the best results. Also, the above hyperlinked words or sentences contains the link to Cpagrip sign up page. I will earn a small commission when you will sign up and promote its Cpa products. So, I will earn only when you will earn. So, I will try to provide you the best information I can. Best of luck.